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Social Media Manager

JOB DESCRIPTION

The Social Media Manager is responsible for the strategic development and execution of social media and digital initiatives, including developing and managing viral social marketing campaigns, creating and supervising high-profile social channels, curating user-generated content and integrating social media into the overall business strategy. The Social Media Manager is also responsible for integrating with Global PR on influencer selection/their scope/KPI’s etc.

The position requires a strong understanding of social media trends and their impact on the brand. This role coordinates closely with Marketing, PR, Ecomm, Email, Wholesale and others to create and drive a social media strategy that supports the brand. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.

JOB RESPONSIBILITIES:

  • Formulate a grand vision and social media strategy for Quay Australia through original campaigns, content and creative development, strategic partnerships, influencer relations, and collaboration with internal marketing teams and outside agencies.
  • Create and execute social media content and content calendar that will engage, grow, and convert followers.
  • Ensure Quay Australia’s brand and reputation are enhanced by social media activities; integrate with PR for live event coverage and customer service to actively manage through communications issues using social media.
  • Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives including social media-driven sweepstakes, promotions, and offers on all relevant social platforms
  • Ensure the adoption of relevant social media techniques into the corporate culture and into all of the company's products and services
  • Work closely with website operations and IT on the development of new social site enhancements (Facebook Connect, Pin for Points, etc.) as well as help build Quay Australia’s blog.
  • Work closely with Digital team in development and distribution of content to help improve rankings and gain page one rankings on the SERP (search engine results page) for our social environments (ex. Facebook, Pinterest, You Tube. Etc.)
  • Review new social media technology, and make recommendations to upper management regarding potential partnerships
  • Source and manage relationships with strategic partners, production contractors (ex. photographers, content writers), social media agencies and social monitoring platforms to support and develop operational and commercial opportunities
  • Provide customer insights, benchmarks and analyze data, to inform company-wide decisionmaking and commercial campaign targets are met 
  • Monitor industry trends in social media and application, acting as subject matter expert within the company
  • Monitor the competition and be aware of market changes and developments 


THE IDEAL CANDIDATE:

  • Visual intelligence: ability to direct creative development and assess visual assets to understand what will deliver on social, brand, channel best practices and consumer engagement, general knowledge of design in order to create / direct visually appealing graphics and video to engage consumers while keeping on brand
  • A visionary; understands: the future of social media, able to interpret data, social analytics / consumer insights to incorporate into content strategies, fast evolution of social media and how it fits in Quay Australia’s world
  • Comfortable rolling up their sleeves; can effortlessly balance strategic and tactical aspects of the job
  • Strong organizational skills; strategic, proactive and assertive, with a demonstrated ability to anticipate issues
  • Creative with a maverick, innovative spirit; idea driven
  • Excellent problem solving and analytical skills
  • Ability to multitask and thrive in a fast-paced, real-time and dynamic environment.
  • Strong collaborator and team player. Skilled at getting results both directly and indirectly.                                                                                                          

JOB REQUIREMENTS:

  • Bachelor's degree in Marketing, Communications, PR, Journalism or related field required
  • 4+ years of interactive marketing experience, with proven experience in Social Media •Fashion/Accessories experience preferred
  • Knows the ins and outs of social channels and uses them effectively for work including Facebook, Instagram, Snapchat, Pinterest and Twitter
  • Ability to utilize use cases and data analysis to present/pitch concepts
  • Strong knowledge and understanding of social media platforms and marketing tools (ex. Facebook Power Editor, CRM Management tool, Web Analytics (Google Analytics, Core Metrics, Kenshoo, Adobe Social, Curalate, etc.) 

TO APPLY, EMAIL YOUR RESUME TO INFO@QUAYAUSTRALIA.COM WITH THE JOB TITLE IN THE SUBJECT LINE.

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Ecommerce and Mobile Product Manager

The Ecommerce and Mobile Product Manager plays a key role in a rapidly growing brand and will have a wide scope and impact over managing the product roadmap and implementing it successfully. 

RESPONSIBILITIES:

  • Work with stakeholders to improve the functionality, user experience and performance of digital platforms
  • Build products and features from existing ideas
  • Manage business priorities and direct development team iterations
  • Develop detailed requirements
  • Work cross-functionally to identify opportunities, gather requirements and determine best means to deliver upon initiatives in a timely and iterative manner
  • Drive performance enhancements by monitoring results after implementation

THE IDEAL CANDIDATE:

  • Thrives in a fast-paced start up environment
  • Has a natural curiosity about the world, especially the digital one, and constantly looks for ways to innovate and improve
  • Drives strategy through application of analytics and customer data and measurement
  • Delivers flawless experiences to customers with a customer-centric mindset
  • Works well with a cross-functional team, including developers
  • Manages priorities on simultaneous projects and are dedicated to the details
  • Thinks globally and mobile-first with digital programs.
  • Likes to have a big impact on a business

 

QUALIFICATIONS:

  • BA or equivalent
  • 5 years related experience
  • Strong attention to technical detail
  • Excellent communication
  • Experience with project management
  • Experience with web-related technologies, UI, web design and web analytics
  • Online retail experience a plus

 Apply by emailing your resume to info@quayaustralia.com.

 

ABOUT QUAY AUSTRALIA

Born roadside on the festival circuit in 2004, Linda and Allen Hammond founded Quay Australia, the notoriously cool sunglass brand for the nonconforming and freethinking. After launching in the international market in 2009, son Zak Hammond joined the team, making Quay a true family business. Today, Quay’s sunnies can be found in 35 countries at over 2000 retailers worldwide and online. With its signature oversized frames, playful yet infinitely edgy range of designs, and affordable price point, Quay allows for the necessary sunglass wardrobe styling—aka ensuring every outfit is styles with the perfect pair of sunnies. With music inspired roots, countless adventures abroad and some Melbourne flair, Quay Australia has become a favorite for individuals with fearless style, a carefree attitude and fresh perspective.

 

The culture at Quay reflects these roots. Jobs are based in San Francisco and offer competitive wages, benefits, an amazing team and endless opportunities.

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Global Digital Marketing Manager

The Global Digital Marketing Manager plays a key role in a rapidly growing brand and will have a wide scope and impact over launching and running digital marketing programs and campaigns.

RESPONSIBILITIES

  • Provide overall strategy for digital marketing, including CRM, SEO/SEM, affiliate, display and content marketing.
  • Execute and build key programs, like loyalty and email, in house, while providing strategic direction to partner agencies
  • Set and measure performance of all digital marketing campaigns and assess against KPIs
  • Plan, execute and measure conversion tests
  • Identify trends and insights and optimize spend and performance based on insights

 

THE IDEAL CANDIDATE:

  • Thrives in a fast-paced start up environment
  • Has a natural curiosity about the world, especially the digital one, and constantly look for ways to innovate and improve
  • Has a proven ability to drive traffic through new programs and optimizing existing ones
  • Drives strategy through application of analytics and customer data and measurement
  • Delivers flawless experiences to customers with a customer-centric mindset
  • Works well with a cross-functional team, including developers
  • Manages priorities on simultaneous projects and are dedicated to the details
  • Thinks globally and mobile-first with digital programs.
  • Likes to have a big impact on a business

 

Apply by emailing your resume to info@quayaustralia.com.

 

ABOUT QUAY AUSTRALIA

Born roadside on the festival circuit in 2004, Linda and Allen Hammond founded Quay Australia, the notoriously cool sunglass brand for the nonconforming and freethinking. After launching in the international market in 2009, son Zak Hammond joined the team, making Quay a true family business. Today, Quay’s sunnies can be found in 35 countries at over 2000 retailers worldwide and online. With its signature oversized frames, playful yet infinitely edgy range of designs, and affordable price point, Quay allows for the necessary sunglass wardrobe styling—aka ensuring every outfit is styles with the perfect pair of sunnies. With music inspired roots, countless adventures abroad and some Melbourne flair, Quay Australia has become a favorite for individuals with fearless style, a carefree attitude and fresh perspective.

 

The culture at Quay reflects these roots. Jobs are based in San Francisco and offer competitive wages, benefits, an amazing team and endless opportunities.

Read more →

Quay Australia X Amanda Steele Press Release

Amanda Steele (MakeupbyMandy24) is a social media sensation and one of the youngest in the digital community with over 2.5 million subscribers on YouTube and 2.3 million followers on Instagram; impressive considering she started her channel at just 10 years old.
 
“I am so excited to be launching an exclusive line of sunglasses with Quay Australia!” says Steele. “To me, eyewear is another great way to express oneself through fashion and to build confidence. I can’t wait for everyone to try a pair (or two!) and see a whole new side of themselves they have never seen before!”
 
A girl with a strong style opinion, Quay Australia has been her brand of choice for some time, so it only made sense to create something special together. The end result is the exclusive collaboration ‘The Quay x Amanda Steele Collection,’ featuring two must-have sunglass styles. The Classic Aviator, “MUSE” in two colours, and The Mod inspired, “ENVY,” also available in two colours.
 
This limited edition collection is available exclusively on the Quay Australia website, the Urban Outfitters website and in select stores at $60 each.
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Quay + Baublebar

Quay and Baublebar have teamed up for a great giveaway!

Simply purchase a pair of either Kitti Coffee or Modern Love Tortoiseshell

To receive a free piece of jewelery (pretty awesome right!)

Be quick it's limited to the first 100 orders combined, so that's 50 per pair

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